Welcome to the era of Instahealth! Taking a trip back to the year 1982, the norm was hopping into your car and driving to the brick-and-mortar store – for clothes, groceries, or household items. Similarly, if you needed medical assistance, a call to your local clinic for an in-person appointment.
Fast forward 11 years and the birth of the internet transformed the way we meet our needs. `Online shopping revolutionized the consumer landscape, and the rise of e-commerce giants like Amazon.com only accelerated the shift. Today,platforms like DoorDash and Instacart have further redefined the concept of on-demand access.
In tandem, healthcare has embraced an “Instahealth” experience – offering choices including local clinics, health systems, pharmacies, telehealth services, and more. Just as individuals shop for goods and services, they are now actively seeking the best healthcare options, fostering unprecedented competition within the industry.
The modern healthcare consumer is dynamic, mobile, well-informed, and frequently changes insurance coverage. To compete, healthcare organizations now must adopt a retail mindset and deeply comprehend behavioral patterns. To effectively engage with patients, it is essential to anticipate their needs and proactively inform them about their well-being.
At Growth.Health, we facilitate behavioral change through personalized recommendations, educational resources, and incentives for healthy behaviors. By empowering consumers with knowledge and motivation, we enable them to make positive choices and contribute to their overall wellness.
Customer service and satisfaction in healthcare are pivotal, requiring a comprehensive approach that encompasses the entire patient journey. Accessing and leveraging vast data sources such as EMR systems, clinics, websites, and appointments is crucial for ensuring continuity of care and delivering an exceptional customer experience.
Growth.Health’s HealthTrust Datasphere provides unprecedented access to curated healthcare-specific data, enabling robust collaboration and continuity of care within secure and interoperable platforms. This integrated approach provides a comprehensive understanding of individuals’ health needs and guarantees consistent support throughout their healthcare journey.
Effectively engaging consumers necessitates personalized and timely communication. At Growth.Health, our health engagement engine, HealthEngage AI, empowers organizations to send targeted messages and reminders based on individual health needs and preferences. Leveraging various communication channels such as SMS, email, and mobile applications, we assist healthcare providers in establishing lasting relationships with their informed and constantly seeking consumer base.
As healthcare transitions towards outpatient and retail settings, Growth.Health equips providers with the tools to engage and empower consumers through tailored strategies, delivering personalized information through digital channels, and sustaining lasting connections with the educated consumer base.